[image: Anna Bond's Black-and-White Florida Home] Anna Bond and her husband Nathan spend their days running Rifle Paper Co., the beloved stationery brand...
I was recently asked to create a 3-second piece based on one lyric of a song "Even still, the sum won't be paid." I thought the sentence carried a desperate tone, so I wanted something that depicted both worth and desperation. I thought the analogy of a spinning coin was beautiful: it spins out of control until finally it stops for good. I shot a number of spins with my iPhone to make a quick animatic, and then ended up loving the low-fi quality. I also shot footage with a better camera, but somehow, I couldn't capture the same sad beauty the iPhone footage had. So the final clip here, is a combination of 2 iPhone videos, composited, colour corrected and time remapped in After Effects. This clip will be part of a music video for an up-and-coming hip-hop artist. Stay tuned for the full music vid.